1. Begin designing in black & white (in order to see the design for what it is)
2. Try to use the least amount of elements within your design
3. Try not to exceed more than 3 colours
4. Don’t exceed more than 2 typefaces
5. Always consider the minimum size throughout the design process
6. Keep it simple
Here a few of my favourite identities
I took a canvas abstract that I recently painted, I wanted to grab some shapes from it, as result of
on-going sketching I opted for the central shapes to form the basis of my icon.I continually re-drew it, rotating it and flipping it until it formed into an item that could stand up for itself.
I chose the soft, sans-serif typeface of Agenda to compliment the strong, geometric shapes.
I chose to use pantone 2915 with black, to create a bright, eyecatching but calming identity.
